Free PPC account audit - no obligation 020 7859 4259

Expert PPC Management that Drives Profit

Stop paying for clicks.
Start paying for profit.

CTC Digital is a PPC management agency. We audit your Google Ads account, reduce wasted spend, and put that budget back to work growing sales and profit.

What clients see after the first quarter, on average:

150%increase in sales within 3 months
31%of spend recovered from waste within 60 days
4.2xaverage blended return on ad spend
Google Ads & Shopping certified Search · Shopping · Remarketing · Performance Max Managing accounts across 18 countries Ecommerce & retail specialists since day one

The waste ledger

Here's where your budget usually leaks.

These are typical results from our deep, expert led account audit.

Line item Monthly waste Recovered
Broad match sprawl
Keywords set too wide, matching to searches with no commercial intent.
−£4,200
+£4,200
Missing negative keywords
No ongoing search term review, so the same irrelevant queries keep getting paid for.
−£2,850
+£2,850
Stale ad creative
Ads running unchanged for 12+ months, losing relevance and impression share.
−£1,600
+£1,600
Untested Shopping bids
Feed bid at a single blanket rate instead of by product-level margin and performance.
−£3,100
+£3,100
Neglected remarketing lists
Audiences never refreshed or excluded, so budget chases people who already converted.
−£980
+£980
Recovered to growth budget
−£12,730 /mo
+£12,730 /mo

We don't just cut this spend - we reinvest it into the campaigns, products and audiences that are already proven to convert, so total budget stays the same while waste goes to zero.

What we manage

Four channels. One goal: profit.

We specialise rather than generalise. Every service below exists to either cut waste or compound growth - usually both.

Search

Search Ads

Built around commercial intent and tight match types, not vanity keyword volume.

Shopping

Shopping Ads

Feed and bid strategy tuned product-by-product, so budget follows margin, not just clicks.

Remarketing

Remarketing

Well-timed touchpoints that bring warm, ready-to-buy traffic back before they convert elsewhere.

Automation

Performance Max

Asset groups, audience signals and negative controls set up properly, so Google's automation is optimising for profit - not just spending your budget faster.

How we work

The same four steps, every account.

No templated "best practice" rollout. We audit first, then build a plan specific to your margins and targets.

1

Audit the waste

We pull apart your account structure, search terms and shopping feed to find exactly where budget is leaking.

2

Set the strategy

A plan built around your margins and growth targets - ambitious, but grounded in what your account can actually support.

3

Rebuild and run

We restructure campaigns, tighten targeting, and get every pound of budget working toward profit.

4

Report what matters

Weekly reporting on the numbers that move your business - profit and sales, not vanity clicks.

Results

What removing waste actually does.

A sample of outcomes from accounts we've taken on and rebuilt around profit.

+164%
Revenue growth in 4 months, wasted spend cut by 28%
DTC skincare brand
−41%
Cost per acquisition, with sales volume held flat
Home & garden retailer
3.8x
Return on ad spend, up from 2.1x at handover
Multi-market fashion brand

In their words

What it's like to work with us.

Within two months they'd found and cut spend we didn't even know was leaking. That budget is now funding the campaigns actually driving revenue.
Marketing Director, DTC Homeware Brand
What stood out was the reporting - no vanity metrics, just sales, profit and where every pound went. It changed how we think about our ad budget.
Head of Ecommerce, Outdoor Retail Brand

Free account audit

Curious what's leaking in your account?

We'll review your Google Ads account and show you exactly where budget is being wasted - no obligation, no jargon, just results.

Get in touch

Tell us about your account.

Share a bit about your business and current spend, and we'll come back with what a free audit would look for.

Email
hello@ctcdigital.co.uk
Phone
020 7859 4259
Website
ctcdigital.co.uk
Based in
National UK - working with brands worldwide
Response time
Within one working day

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